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Campaigns and Elections American Style

Transforming American Politics

by James A Thurber
Candice J. Nelson

eBook

3 of 3 copies available

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With new and revised essays throughout, Campaigns and Elections American Style provides a real education in practical campaign politics. In the fourth edition, academics and campaign professionals explain how campaign themes and strategies are developed and communicated, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media in elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns with special focus on the 2012 presidential and congressional elections.
Students, citizens, candidates, and campaign managers will learn not only how to win elections but also why it is imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections.


Expand title description text
Publisher: Westview Press
Edition: 4

Kindle Book

  • Release date: July 9, 2013

OverDrive Read

  • ISBN: 9780813348360
  • Release date: July 9, 2013

EPUB eBook

  • ISBN: 9780813348360
  • File size: 2157 KB
  • Release date: July 9, 2013

PDF eBook

  • ISBN: 9780813348360
  • File size: 2091 KB
  • Release date: July 9, 2013

3 of 3 copies available

Formats

Kindle Book
OverDrive Read
EPUB eBook
PDF eBook

Languages

English

With new and revised essays throughout, Campaigns and Elections American Style provides a real education in practical campaign politics. In the fourth edition, academics and campaign professionals explain how campaign themes and strategies are developed and communicated, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media in elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns with special focus on the 2012 presidential and congressional elections.
Students, citizens, candidates, and campaign managers will learn not only how to win elections but also why it is imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections.


Expand title description text
  • Details

    Publisher:
    Westview Press
    Edition:
    4

    Kindle Book
    Release date: July 9, 2013

    OverDrive Read
    ISBN: 9780813348360
    Release date: July 9, 2013

    EPUB eBook
    ISBN: 9780813348360
    File size: 2157 KB
    Release date: July 9, 2013

    PDF eBook
    ISBN: 9780813348360
    File size: 2091 KB
    Release date: July 9, 2013

  • Creators
  • Formats
    Kindle Book
    OverDrive Read
    EPUB eBook
    PDF eBook
  • Languages
    English